![]() In the time of the Roman Republic the Standards were imprinted with the letters SPQR which was an abbreviation for Senatus Populus que Romanus (Senate and People of Rome). So important was the Standard to the armies of Rome that battles were fought for their return. The Standard bearer would lower, raise, wave, or make some other motion with the Standard to indicate what the next move was for the troops or to change some tactic or formation. A trumpet blast would draw the attention of the troops to the Standard which would then direct which action should be taken on the field. The Standard was important as a rallying point, symbol of pride and, more practically, as a means of communication in battle. The most famous of these is the eagle ( Aquila) but there were also legions identified by the boar, the wolf, the horse, and minotaur. The Standard of a cavalry unit was emblazoned with the symbol of the serpent ( Draconarius) while a legion of infantry was represented by a totemic animal. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.The Roman Standard (Latin: Signum or Signa Romanum) was a pennant, flag, or banner, suspended or attached to a staff or pole, which identified a Roman legion (infantry) or Equites (cavalry). If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.ĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it. We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. This means that you will pre-pay for a number of pageviews, then you'll have to come back to order more after your site has been viewed that number of times.įor example, if you order 250,000 page views, when your webpages using the webfonts have been viewed 250,000 times, you will need to buy the webfont package again for an additional number of prepaid pageviews. You get a total number of prepaid pageviews that can be used over time. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.Įvery time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the rule is called) the counting system counts a single pageview for each webfont within the webfont kit.įor usage in graphic images shown on the website, consider a Desktop license instead as most allow for it. ![]()
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